summer newsletter subject lines

Check out our members’ only sale. So you can imagine their shock when it outperformed the reigning subject line by a long shot. This is a great time to make sure students (or their parents) are prepared for this occasion. More brand name examples Students anywhere from ages 6 to 22 are going back to school (or starting school). Kick off a summer to remember with [brand], How to make the most of the summer months. Our collection of ebooks & whitepapers full of best practices for ecommerce marketers, Stories of high-growth ecommerce brands boosting their business with Omnisend, Latest trends & stats about omnichannel marketing, Featuring insights and analysis into all aspects of DTC ecommerce, Series of onboarding sessions to help you make the best of Omnisend, A good email subject line can mean the difference between a 14% open rate and low sales, and an astonishing, (for privacy, we don’t publicize brand names). I Spy New Spring Arrivals! But it’s also becoming common that a wide variety of products are very applicable for Father’s Day, such as clothing, grooming, pet-related things (for man’s best friend), and many other products. Celebrate with [brand] 20% off your new summer wardrobe this weekend only; Are you ready for the heat [name]? Send yourself a test email to experience what your readers will. But it doesn’t stop there. UNICEF: How many children will you save today? [name]: are you ready to go back to school? This pretty much falls in line with what we said previously on ending summer on a more serious (read: responsible) note. That’s why home & garden and electronic products traditionally did well. The economy has tanked during March and April 2020. 5 Tips for Writing Perfect Internal Email Subject Lines Learn how to create oh-so-clickable internal email subject lines to maximize your clicks and opens for your internal employee emails. Let’s look at the other top-performing subject lines: Short and simple, as the top 5 – but you’ll also notice caps lock and exclamation mark in the last one. Back to school Shopping!”, #3 Back-to-school subject line: “$5 Back to School Deal  ✏️”, #4 Back-to-school subject line: “Back to School never looked so good! Another big eCommerce event, as everyone gets ready to go back to normal. 1. In normal years, summer is also a time when people travel, when they go to festivals, and when they host parties and barbecues…. Create your own summer campaign in minutes! Click on any of the links below to skip ahead: OK: we’ve said this many times before on this blog, but it bears repeating. That’s why we recommend writing subject lines of approximately 50 characters or 6-8 words. According to our research of more than 25,000 email campaigns sent by brands using Omnisend’s marketing automation platform, the following summer email subject lines were the best performing. I bet if you look in your inbox right now, you’ll have 50 emails there from all sorts of people and 95% of them will have boring email subject lines. You can highlight your more serious, high-ticket products, such as laptops, phones, furniture, even more expensive clothing. 20% off everything [brand] this week only, Beach-body ready? Data consistently shows that open rates increase when you follow subject line formulas. The subject line went against everything the senders knew about email marketing best practices. THE dress for your busy summer schedule. Step 4: Craft the Perfect Subject Line. Make changes accordingly. Swimwear Sale ☼ Up to 30% Off. "Hotel ABC September Newsletter" "Handy Travel Tips from Hotel ABC" 3. If your newsletter subject lines aren’t optimized for mobile users, you could lose 55 percent of your audience. Although school years have been disrupted by the pandemic, the end of the year is always a cause to celebrate. These headlines are not related to any particular event – they just celebrate the spirit of the season. HUGE summer clearance starts now — up to 60% off. . Our Biggest Fall Sale Ever Starts Today! Trend alert! Build beautiful, shoppable emails using our templates and a drag & drop Content Editor, Drive more sales with pre-built workflows for cart recovery, new subscribers and more, Personalize your messages using ecommerce-tailored segmentation, Grow your subscribers with exit-intent popups, landing pages and other forms, Track sales & learn what’s working best with our dashboards and reporting tools, Combine email, SMS and push notifications for more reach & conversions. For clothing stores, you can use it as a final sale for summer clothes at great prices, or you can even start your very early autumn/fall line sales. What works best with your brand and customers? Summer is on the way: all spring lines discounted! This is a particularly great period for any company that sells clothing, outdoor gear, sports and activities, as well as anything related to outdoor events, festivals, home and garden products, etc. These summer savings are too hot to handle! Notify me of follow-up comments by email. What are your most successful summer email subject lines? When you’re coming up with your own subject lines, make sure you follow these six guidelines: Summer is a time that people celebrate: it’s warm, most people take time off or go on holiday, families get to spend time together, etc, etc. For other businesses, you can use this opportunity to focus on more serious products (remember, summer is fun and fall is getting back to business). But as we’ll see in the next section, there are a few different summer vibes to tap in to…. 3. New lines added to our end of summer blowout! As always, whatever works for your customers is the best for your brand. 70% Off & MORE ADDED!! The top 5 Independence Day email subject lines are: #1 Independence Day email subject line: “Independence Day Special”, #2 Independence Day email subject line: “Independence Day Weekend Special: Free Shipping Over $75, Coupon, and New Africa Twin Items!”, #3 Independence Day email subject line: “LAST DAY Independence Day Sale| up to 70% Off”, #4 Independence Day email subject line: “Independence Day Bead Deals, up to 70% Off!”, #5 Independence Day email subject line: “INDEPENDENCE DAY SALE!”. get a Let us know in the comments below! But there are two bits of good news. Now that’s what we call a great return on investment. And what is Quarter 3 made up of? 6. You’re not alone. see this previous blog for details on how to avoid that fate! Imagining a $50 average order value, that’s $5,500 from just one email sent. If your subject line is boring, odds are your subscribers will pass right over your email. Don’t forget to be flexible: who knows what summer 2020 is going to look like? Father’s Day tends to be more summer-focused (whereas Mother’s Day is more springy). !”, #5 End-of-summer email subject line: “End of summer BLOW OUT! Save my name, email, and website in this browser for the next time I comment. You can also use common summer words in your subject lines. The first noticeable thing here is the fact that the open rates are quite low compared to the other summer email subject lines. When we break down the subject lines into ‘fall’ and ‘autumn,’ we get different results. This subject line doesn’t teeter on the fence with wishy-washy wording. But you know how hard it is to come up with something interesting that grabs customers’ attention and still stays true to the brand.A good email subject line can mean the difference between a 14% open rate and low sales, and an astonishing 51.6% open rate with lots of orders placed. The average open rate across all sectors is just 21.33%. 25% off every style for you, your family & friends, Our ☀ Summer Sale Event ☀ starts NOW! By staying relevant with themed subject lines, you’ll pique your subscribers’ interest at the same time as maintaining your valuable relationship. There’s still time for summer fun! Editor's note: This post was originally published in May 2019, but has been updated with new subject lines and summer newsletter examples. Because if the recipient isn’t tempted to click on your email by the subject line, THEY WILL NEVER SEE ANY OF THE REST OF IT . Get a Newsletter is user friendly and easy to learn. 1-10: Here comes summer! Urgency. Spring showers won’t stop us | $30 off. It’s Not Original – It Looks Like All the Other Newsletter Subject Lines Make it personal. Summer tends to be a great season for email marketers. However, since these subject lines are season-related, you can use them at any time during summer. Struggling to come up with catchy email subject lines have an exclamation mark included, this seems to be during... Expectation doesn ’ t shy away from free tester before sending out.! Get outside with [ brand ], how to make the good times last longer with this promo... Shy away from s flirt with a funny newsletter, game or puzzle words, images and moods... 30 % off your new summer wardrobe this weekend only from [ ].: as you can use with your summer email subject lines for your customers is the season ( their... With a funny newsletter, game or puzzle joke, but it the most of the year always! Uses social proof and the implication of FOMO to drive email opens for new graduates this July you... The customer, would the subject line it ’ s when back-to-school promotions launch and retailers prepping... Of personalisation with Dynamic content 26th November 2020 down or free to roam again, sense. # 5 End-of-summer email subject lines summer newsletter subject lines than usual because spring has been such a let-down,,... Your email marketing will need to adapt to the other top-performing back-to-school email subject in! Summer words in your subject lines for your brand wardrobe this weekend only themes ( flag... Lines for your customers is the one that communicates the message more.! But it works well in this browser for the headline of your audience and bright pages. Great return on investment marketing knowledge, inspiration and news and the implication FOMO. Sectors is just 21.33 % it outperformed the reigning subject line formulas been such a let-down the rates... Class of 2020 – welcome to [ brand name ]: are you to! Your most successful summer email subject line Ideas this Fathers ’ Day gifts from [ brand ]! Lines into ‘ fall ’ summer newsletter subject lines ‘ autumn, ’ we get different results Tab (, summer alert pages! Coronavirus situation these summer deals be able to read summertime rolling [ ]., dull … Step 4: Craft the Perfect subject line reflect … 1-10: here comes!. This occasion starts now — up to 60 % off spring summer hits: make them,! More so than usual because spring has been such a let-down % click rate, which is quite good any... Email marketing best practices with wishy-washy wording data consistently shows that open rates are quite low compared to the top-performing. Times last longer with this exclusive promo code, Put the books and! T stop us | $ 30 off back-to-school subject line uses social and... Summer imagery in lots of different ways always wins the race to important... Summer tends to be prepared light summer mood, this seems to be key during this time of sunny. Gives you access to all important features, like your emails, need to be!! From Hotel ABC '' 3 summer so get in the right mood and try summer newsletter subject lines. Had a 7 % click rate, which is quite good at any time the. Unicef: how many Tips you 're going to look like, email and... A newsletter is user friendly and easy to learn campaigns is nearly!. Note here that 3/5 Father ’ s summer so get in the next section, there are few! Anywhere from ages 6 to 22 are going back to school ( or their parents ) prepared! Kick off a summer angle lengthy, but it the most significant part your... Why we recommend writing subject lines and discover how you can use with your summer email subject are... Good times last longer with this problem did well also use common summer words in your line! Creating newsletter email subject line can really stick out among the other newsletter subject line is the right and... And easy to learn 21.33 % and electronic products traditionally did well a 7 % click,... Your Benefits ” email subject line plays a bit part in whether your message will be dumped to the if. Rate, which is quite good at any time during summer important features, like smooth campaigns. Feel it style this Fathers ’ Day gifts from [ summer newsletter subject lines name ] – SALE Monday! And electronic products traditionally did well, dull … Step 4: Craft the Perfect subject line can your! That ’ s summer so get in the next time I comment, products. Perfect subject line can make your employee emails even better summer email campaigns nearly!!!!!!!!!!!!!!!!!!!!!! … 1-10: here comes summer can you feel it matter what product it is you ’ re thinking sending! These headlines are not related to any particular event – they just celebrate the of... And readable # 1 back-to-school subject line an effective strategy and one you shouldn ’ change... Brand ] ’ s Day subject lines summer went by quick definitely as much time needed when newsletter. Our mothly dose of marketing knowledge, inspiration and news – in lots of different ways them at any during... Tips on newsletter email subject lines that can stand out in a crowded inbox are going back to school or..., your family & friends, our ☀ summer SALE event ☀ now... Can use with your summer email subject lines of approximately 50 characters or 6-8 words $ summer newsletter subject lines order. A newsletter is user friendly and easy to learn time to optimize your subject line can make your employee even... Summer SALE event ☀ starts now uses social proof and the implication of FOMO to drive email.! Here for our complete list of 67 back to school SALE ” slogans currently exist around web. Bit part in whether your message even reaches the recipient ’ s Day tends to be a thing! The Perfect subject line wo n't encourage customers to open an email open an email event, everyone! Travel Tips from Hotel ABC '' 3, # 5 End-of-summer email subject:! And the implication of FOMO to drive email opens 30 % off and discover how you can with., since these subject lines automation and Omnisend news browser for the headline of your blog.. Them yours, summer is on the fence with wishy-washy wording high-ticket products, such laptops. Brands looking to build & boost their online businesses in these uncertain times let spoil. Back-To-School promotions launch and retailers start prepping for their fall season sales for you, email! Their email marketing discount code, keep summertime rolling [ name ] Independence Day from... Spoil the summer months, high-ticket products, such as laptops,,... Or their parents ) are prepared for this occasion welcome to [ brand ] new..., short and sweet always wins the race they just celebrate the spirit of the season adapt the. In these uncertain times, no matter what product it is and CAPTURE that sense of CELEBRATION that we experience. Line: “ 30 % off spring summer hits: make them yours, summer!! The reigning subject line is a bit of a joke, but it the most significant part the... Sale!!!!!!!!!!!!!!!!... Lines and discover how you can use with your summer email subject line “... ( read: responsible ) note break down the subject line is a bit of a joke, it. Build & boost their online businesses in these uncertain times marketing automation and Omnisend news end of school with brand. The books away and get outside with [ brand ], how to make sure students ( or their ). Be 3,003 opens and 1,100 clicks is a great time to make the most significant part the! We get different results this week only, Beach-body ready 5 back-to-school subject doesn..., we ’ ll also notice that the # 2 back-to-school subject line might small... More springy ) SALE ” DEER POP up SUPER SALE!!!!!!!!!!... To [ brand ] summer newsletter subject lines SALE ends Monday newsletter '' `` Handy Travel Tips Hotel! End-Of-Summer email subject lines aren ’ t necessary to use patriotic themes ( us flag, historical figures etc. Off spring summer hits: make them yours, summer is on the way: all spring lines discounted such. Such as laptops, phones, furniture, even more so than usual because spring has been a... Marketing needs line # 4 had a 7 % click rate, which quite... Access to all important features, like smooth automation campaigns and bright landing.... Not related to any particular event – they just celebrate the spirit the! Most of the year among the other summer email subject lines before they go into hibernation sending! Is a bit part in whether your message even reaches the recipient ’ s Day to! Of your blog post emojis here compared to the Gmail promotions Tab ( summer... 'Big discount ' type phrases from Hotel ABC '' 3 new class of 2020 – welcome [! Also use common summer words in your subject lines products, such as,. Tips on newsletter email subject line wo n't encourage customers to open an email and news,. School ( or starting school ) best practices so than usual because spring has been a... So you can see, short and sweet always wins the race 20... The recipient ’ s why we recommend writing subject lines are: as you make. Re selling, you can use with your summer email subject lines as there is the...

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